This content can be brought to the user via the shortest path possible using a Content Delivery Network. AMP CDN: A cache of every AMP website is saved on various servers worldwide.This allows the site to start building before all JS elements have been loaded. AMP JavaScript: AMP makes use of asynchronous JS Code.When the page is loaded, only one http request is sent. AMP HTML: The HTML Code of an Accelerated Mobile Page is limited to the essentials.The following three elements are characteristic of AMP: ![]() Generally speaking, all servers can read AMP Source Code because the code is based on well-known scripts. This content is transmitted over a Content Delivery Network, which has the advantage that the page can always be constructed at the same speed, wherever the user is accessing it from. Another important factor is a proxy server that keeps a cache of the target page ready. The key to AMP’s short load times is primarily in the reduction of files that have to be loaded. To do this, it limits the number of JavaScript and CSS elements required, ensuring that only a few resources must be loaded in order for a page to be viewed. AMP creates the best conditions for a mobile website to load quickly, even when data transfer is slow. Solution: AMPĪMP cannot influence the available capacity of an internet connection, so the technology focuses on the aspect of load times it can impact. Similarly, even a technically optimized page may load slowly if the connection is too slow. Some pages will load slowly even if the connection speed is fast, if the volume of files to be loaded is too large. How quickly web content loads depends on the speed of the connection and the file size of the website. Problem: Web…sites… that… load… too… slow…ly If a website takes any longer to load, then the majority of mobile internet users will bounce and leave the page.ĪMP is a good idea because it is specifically designed to create websites that load as quickly as possible on mobile devices. The critical cut-off point is said to be at three seconds. It is particularly important for mobile users that websites load quickly. We use our mobile phone to look for a nearby restaurant, we shop on our phones or we read the news on our phones on the train to work. In the past decade, the smartphone has overtaken the desktop PC in many industries and countries, becoming the primary device people use to go online. With the help of the right plugins, WordPress users can also publish over AMP, though there is not yet an eCommerce solution for AMP. They have recognized the great value to be gained from quick-loading mobile websites. Today, almost all large online media use AMP technology. Twitter and LinkedIn have also been involved in AMP since the beginning as technology partners. From the outset, several international news portals have also been involved in the AMP project, with some of the first websites implementing AMP being The Guardian (UK), The Washington Post and Buzzfeed (US), the Frankfurter Allgemeine Zeitung and Die Zeit (Germany), and El Pais (Spain). The “Accelerated Mobile Pages Project” was launched in 2015 by a group of companies including Google, WordPress and the software giant Adobe. Advertisers, publishers and users should all profit from AMP. The initiative was launched with the aim of establishing a system that would benefit all stakeholders. This was a reaction to the increasing demand for short load times – an issue that had been repeatedly raised by publishers and enterprises. The Open Source Framework dubbed “Accelerated Mobile Pages” (AMP) was created with one main goal: to create fast load times for mobile users. ![]() The number of searches made from mobile devices has overtaken desktop.
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